In modern business, sales is one of the areas in which there is the most intense competition. There are more products and services on offer in the market than ever before. The choice is simply huge. If you want to succeed, you need to be better than most of your colleagues. Jeffrey Fox, founder of the consulting company Fox & Co., Inc. and the author of a number of bestselling books on marketing and sales, shows how to attract a client, how to win his favor and how to finally close a deal with him. In this book's witty, concise chapters, Fox delivers surprising, wise, irreverent, and downright practical advice that will help the reader beat the competition in any field. These thoughts will benefit both top managers and sales professionals.