In the book a physicist and businessman of Сафи Бэколл tell about that, why good commands on magnificent ideas ruin Cornu, why wisdom of the masses grows into tyranny, as small changes in the structure of groups are able to influence on their behavior and that can tell glass of water about human nature and world history. On examples from the different spheres of life and real histories about remarkable people an author shows, how modern science will help to understand functioning of companies and fates of empires. All of it will arm with you instruments, that will allow to become the initiator of changes, but not victim of innovations, will teach not to retreat from truth and insistingly to go to the aim. Addressed to those, who wants to understand how reckless ideas change the world.

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