The textbook includes a course of lectures, workshops, and self-tests. The course of lectures combines the author's research and anthology; A significant place in it is occupied by excerpts from modern scientific literature on the topic, which is due to the debatable nature of many theoretical positions and terminology itself today. The main material for analysis are newspaper texts extracted from the central and regional press. For students majoring in Journalism. It is also recommended for undergraduate and graduate students studying in the specialty “Philology” and practicing journalists.