The market for legal services is developing rapidly, and today attracting clients through brand building has become an urgent necessity. The book “Legal Marketing. How to build a personal brand for lawyers and advocates" provides step-by-step instructions necessary for building a personal brand - one of the main components of the success of lawyers and advocates. It reflects five years of experience of practicing legal marketer Dmitry Zasukhin, who helped create a brand for many lawyers and attorneys from Russia and other CIS countries. In an accessible and understandable form, it provides maximum useful information, which will be indispensable for both beginners and experienced professionals.