Alexandra Gureeva is an expert in marketing and sales psychology, a graduate and guest lecturer at the Faculty of Economics of Moscow State University, a business consultant with experience in projects with the largest Russian companies.Tired of wasting time and money on non-working advertising or stocks that for some reason do not cling to buyers? Is your business losing out against the competition? Is it a “difficult time” now?The book that you hold in your hands will deprive you of illusions and show you how to build a working sales system.– What prevents you from confidently declaring your project: why are you afraid to sell? What beliefs are giving you the wrong results?- What do your customers want: stop imagining who your target audience is! Take the data from the psychology of behavior research and it will be impossible to refuse your offer!– Honest about competition, or how not to make a fatal mistake in an attempt to stand out in the market: the psychology of pricing on the fingers, working methods of detuning from competitors. p>Crisis and change will survive resistant, but flexible. If you're brave enough for business, you're ready for something new!Editorial design preserved in PDF A4.