A significantly revised, expanded and corrected edition of the famous work of linguist and psychotherapist Irina Cherepanova is devoted to the study of suggestive aspects of language. The book presents extensive reference material and provides a systematic description of suggestive texts at different levels of language. Unlike traditional NLP methods, this work introduces the reader to how to make simple speech suggestive by means of language For professional communicators of various professions: philologists, psychotherapists, logisticians, media professionals, advertising, politics, etc.