Quote: “The main thing is more salt.” A true veteran of the film distribution business explained his idea this way: the more salt the cinema adds to the butter for the popcorn, the more money it will make, since viewers will more often return to the buffet for drinks, where they will buy even more popcorn. What is the book about? A book about the financial “kitchen” of the main film studios Hollywood. About how films are financed, how cinemas earn money, how much actors earn, and what awaits the “star factory” in the digital era. Why the book is worth reading The book changes the usual idea of Hollywood and allows you to see it from the inside. For the first time, it is popularly told about the complex world of film production and about how much money you can earn in it. The author reveals a lot of interesting facts: how much does it cost to insure Nicole Kidman’s right knee? Why does Schwarzenegger manage to conclude incredibly lucrative contracts? how to make money on old films? Who is this book for? For workers in the film industry, as well as for all film lovers. Who is the author? Edward Epstein is a famous American publicist, studied politics and television news, taught political science at the Massachusetts Institute of Technology and the University of California. The Economics of Hollywood is the author's fourteenth book, based on Epstein's writings on the online magazine Slate. The author currently resides in New York.