How do we fall for someone else's bait? Why do we start dancing to someone else's tune? What makes us believe the air sellers? This is what the book you are holding in your hands is about. Unlike other books on the topic of cognitive biases, this work shows how cognitive biases make us vulnerable to charlatans. There is a real hunt going on for you and me, and every minute they are setting snares and traps on us to take money from us. Hunters of us call their traps advertising, marketing, public relations, sales technology. Learn to see the traps, avoid falling into them, and save your wallet and even your soul.