After a terrible accident, Prince Adam lost his wife and unborn son. Moreover, he remained disfigured beyond recognition. His soul went into darkness, and for several years he did not leave his castle... Until one day he was filmed by an elderly reporter who desperately needed money. Having captured the annoying paparazzi, Adam attracted the attention of the press and decided to reassert himself by returning to the throne. But suddenly a new character invades his life - the beautiful Belle, who has flown to save her father. Will she be able to soften the hard heart of the prince, who is popularly nicknamed the Beast?