Absurd situations and workdays, philosophical reflections and absurd dialogues, a romantic story and an industrial conflict - the author twisted all this in such a way that you will not immediately understand where is fiction and where is the pure truth. In the story, written in the spirit of postmodernism, one character stopped noticing himself in the mirror, and the other completely lost the meaning of life. “It so happened that on that ill-fated morning of August 22, 2011, an advertising manager and a university assistant professor found themselves in something unimaginable. No surprise. that their paths were soon to cross."Will the heroes survive? Will they be able to get out of the soulless world of virtual communications? And the fantastic disappearance of account manager Artemy Lozhechkin itself - is it as banal as it seems at first glance? Each reader will be able to understand what they read in their own way and reconstruct their own version of what is happening. The second edition is distinguished by an improved composition, new stylistic solutions and a fresh view of the author on the plot.