In the first part of the essay, the author shares his experience and thoughts on how to get acquainted with an ad using a telephone. The goal is to build long-lasting relationships. Various aspects of this genre are examined; There are many arguments from other authors. Numerous deviations from the text show and explain the characteristics of female character, which is analyzed in the widest range. The second part includes a philosophical sketch “CHRISTIANITY AND WORLD BABY”. The third consists of the chapters “THE PHILOSOPHY OF BABIES” and “THE MEN’S MANIFESTO”. All this taken together represents an attempt to create a coherent concept of male existence in our world. The text is addressed exclusively to single, intelligent men over thirty who are prone to independent thinking; reading it by other categories of comrades (both those who prefer texts from magazines with glossy covers and those who have the skills of “diagonal” reading), as well as women, is strictly contraindicated. The product is supplied “As is”, “As is”; the end user uses it at his own risk. The author is not responsible for the unpleasant aftertaste that may remain in the soul of an unprepared reader.