Rimma was afraid of change. But when she was diagnosed with cancer, she realized that it was time to be herself and live the life she wanted. By chance, she comes across an unusual newspaper ad - a certain Vlad is looking for an experienced mature lady who will teach him to understand what women want and how to treat them correctly. And Rimma decides to meet, because she has nothing to lose. Vlad turns out to be a real prince: handsome, rich, incredibly gallant, but despite all this, unhappy. He was rejected by the one whose love he had been seeking for many years... Rimma feels how kindred spirits she and Vlad have. Every day they become closer to each other... But do they have a future?