Every day, each of us is measured and compared with some average, drawing conclusions depending on how well we correspond to this average level. And it often turns out that no one fits into these frameworks. Todd Rose explains how standards came to rule the world and why there is no such thing as average. He offers a new approach to assessing individuality that will help you discover both your own and others' true uniqueness and use this discovery to succeed in life. This book is for teachers, parents, leaders and anyone who makes decisions that affect other people.