Working on a series of articles about the psychology of single women, journalist Nick Gaynor, to complete the impressions, places a marriage advertisement in the newspaper. Gullible seekers of happiness bombard him with offers, Nick does not have time to process the material received. But one day he catches a rare bird, completely different from all those with whom the enterprising newspaperman had a chance to deal. He is stunned. Blinded. Completely smitten. And he quickly begins to court the beauty who has struck him in the heart, not suspecting that he himself has become a victim of a hoax and has turned from a hunter into a victim.