According to research by Heidi Grant Halvorson and Tory Higgins, researchers at the Center for the Study of Motivation at Columbia Business School, the predominance of one of two motivational attitudes underlies everything we do, from work to raising children. Motivation for pleasure makes us strive forward and not miss opportunities, and if you are driven by the desire to avoid pain, you, on the contrary, prefer to leave everything as it is and minimize mistakes. The book is written in simple language, and after reading you will be able to understand the hidden reasons for your own and others’ actions and improve communications. This knowledge will be useful in business, in the family and anywhere where it is necessary to influence other people.