“Product-based growth. How to create a product that sells itself" is a book that reveals to the reader strategies and methods for creating a product that will ensure steady and stable business growth. The authors of the book share their experience and insights on how to develop a product that meets the needs of the market, promotes itself and attracts an audience. In these pages, you'll find concrete steps and examples of successful companies that show how to build a growth strategy into a product early in its creation. The book helps to understand what elements need to be taken into account when developing a product so that it becomes a driver of business growth, and not just a means of selling it. “Product-based growth. How to create a product that sells itself" is an important book for entrepreneurs, marketers and everyone who is interested in business development in the conditions of the modern market.