I tried to find an informal style that would well reflect my nature as I imagined it at that time. (As you know, clothes are not about who we are, but about who we would like to be.) In the process, I realized the melancholic truth that inevitably reveals itself to all men when trying to master the new office casual: dressing informally, a man is obliged to take fashion much more seriously than when the office has a strict dress code. The new informal style, like the old informal style, is designed to convey the idea of lightness and comfort. However, unlike the old one, the new informal style is about status. From the author.