Alexander Vysotsky believes that the future is not created by governments. Ideas for the future are laid down by people of science and culture, and these are turned into concrete plans and brought to life by entrepreneurs. A lot depends on how professionally the owner approaches the business. That is why Alexander Vysotsky prepared a collection of books for owners and managers, in which he described the basic principles of how to make the owner’s work more systematic and orderly, one that increases the company’s efficiency significantly.

Perhaps for the first time in history, the activities of the owner of a business that created a company from scratch is described in such detail and systematically. This book clearly separates the responsibilities of owner and director. Using examples of various companies, the author describes how the performance of each of the functions of the founder affects the success of the business. The book is a simple and practical guide to management; in it, an entrepreneur will find answers that arise sooner or later for every manager: how to separate the functions of owner and manager; what exactly a founder must do for the company to be successful; how to act correctly if there are several co-owners; what to do to get away from operational management.

ContentsUse the arrow to expand or collapse this sectionThe Role of the OwnerThe First Step to CompetenceThe Main Goal and PurposePersonal Goals of the OwnerMoneyMotivationAdvancing the GoalCreating the FutureProduct and BrandCompany PolicyTechnologyStrategic ManagementFinance and AssetsOwner ResponsibilitiesCo-Owners and PowerBusiness Creator Code