The novel “Generation “P””, which has become a cult among young people, is dedicated to a phenomenon that has penetrated into all pores of our everyday life - advertising. Many people tend to simply brush it off like an annoying fly, considering it something frivolous. But aren’t advertising slogans already included in our speech? Doesn’t the “torn style” of advertising clips influence our consciousness? The hero of the novel, Vavilen Tatarsky, believes that he knows the true cost of advertising - after all, he creates it. But even in his worst nightmare he cannot imagine the true power of the genie he released from the bottle...