Insanely simple. Inspiring Examples from Apple
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This book took shape over a decade, which the author spent carefully analyzing and studying Apple, working with Steve Jobs. In addition to NeXT and Apple, Ken Segal has worked with Intel, Dell and IBM in marketing. The author tells how amazing advertising campaigns were invented, brands were created and promoted, and the names of revolutionary devices were born.
FL/439817/R
Data sheet
- Name of the Author
- Кен Сигал
- Language
- Russian
- Translator
- Ирина Константиновна Древаль
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This book took shape over a decade, which the author spent carefully analyzing and studying Apple, working with Steve Jobs. In addition to NeXT and Apple, Ke...