Demand management
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Adrian Slivotsky's book is about the art of creating demand that can change the whole world. The famous thinker examines in detail striking examples from business in recent years - Netflix, the boom in e-books, Amazon. This book is about the problems of consumers, about the search by demand creators for those mechanisms that will force the consumer to buy; about companies that achieved success, but stopped paying attention to changing market conditions, and therefore fell into a trap. You will also find detailed answers to the questions: “How does demand arise?”, “Why?”, “How to ensure demand arises?”
FL/631977/R
Data sheet
- Name of the Author
- Адриан Сливотски
Карл Вебер - Language
- Russian
- Translator
- Владислав Кузнецов
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Adrian Slivotsky's book is about the art of creating demand that can change the whole world. The famous thinker examines in detail striking examples from bus...