Demand management
Instant download
after payment (24/7)
Wide range of formats
(for all gadgets)
Full book
(including for Apple and Android)
Adrian Slivotsky's book is about the art of creating demand that can change the whole world. The famous thinker examines in detail striking examples from business in recent years - Netflix, the boom in e-books, Amazon. This book is about the problems of consumers, about the search by demand creators for those mechanisms that will force the consumer to buy; about companies that achieved success, but stopped paying attention to changing market conditions, and therefore fell into a trap. You will also find detailed answers to the questions: “How does demand arise?”, “Why?”, “How to ensure demand arises?”
FL/631977/R
Data sheet
- Name of the Author
- Адриан Сливотски
Карл Вебер - Language
- Russian
- Translator
- Владислав Кузнецов