Modern America sacredly honors its traditions. Therefore, every year a noisy horde of North American cowboys travels across the continent, participating in a wide variety of rodeos in the fight for the champion title. This time they are joined by Fred Norman - a successful farmer, a hereditary cowboy, but a newcomer to professional competitions. Ambitious and self-confident, he strives to reach the top in this sport, but, having met a charming rider, he begins to understand that there are things more important than racing on wild mustangs. However, on the way to his goal, the cowboy will have to be knocked out of the saddle more than once...