How to understand our own “I” and show it to the world as we ourselves want to see it? In other words: how to carry out personal rebranding in such a way as to gain the ability to joyfully and successfully move through life - and at the same time not force or remake yourself? Psychologist Tatyana Muzhitskaya and journalist Irina Belasheva know the recipe - and not even just one, because it is for every person mine. Based on dozens of real stories of real people, the story, full of humor and irony, will captivate readers of any gender and age and will benefit everyone who strives to achieve success and live in complete harmony with themselves.