This guidance is a panacea for professional русскоговорящих guides in the world, losing work from an epidemic, and also for the Russian colleagues, running first into the influx of the internal tourists used to the foreign level of service.A book conduces to realization of own unicity, develops flexible skills, strategic thinking, forms an enterprise spirit, exposes secrets modern marketing and of communication instruments.Does every lesson give powerful инсайты, able to introduce in activity of guide realized, efficiency, innovation, work, and allows to find an answer for a question: "That to do exactly now"?Executing the exercises offered in a book, a guide creates own innovative турпродукт, from an idea to the conclusion to the market.A book is based on the synergy of коучинга, marketing and tourism, and extremely actual in connections with the постковидными changes of туриндустрии, resulting in determination of new values, directions and standards.