The manual is an adapted presentation of the key theoretical and practical aspects of the semi-sociopsychological concept developed within the framework of Russian academic science by the outstanding scientist T.M. Dridze. The very definition of this concept contains its essence: interdisciplinarity, research and the possibility of an outlook “at the intersection of sciences.” The manual offers methods and approaches that introduce complex social diagnostic and social project technologies aimed at improving people’s communication skills and implementing the tasks of socially oriented management of communication processes. The book is equipped with illustrative material. For students studying in the specialty "Organization Management", teachers, as well as for sociologists, social psychologists, cultural experts, journalists, teachers and representatives of other humanitarian specialties.