The book is addressed to those who strive to overcome shyness and gain self-confidence. Stephanie Sword-Williams has trained thousands of people around the world in the art of successful self-presentation. By following her advice, doing simple exercises and laughing at funny (but so instructive!) examples from the life of the author and her friends, you will learn how to write unique resumes, cope with “difficult” bosses and colleagues, and negotiate money. You will realize the benefits of networking, master the techniques of self-presentation, understand that mistakes are funny, not scary, and most importantly, that advertising itself is not a dirty word, but a useful skill necessary for achieving success in your career and life.