In this book, the founder and CEO of Subway talks about how small startups turn into industry giants, and penniless dreamers become millionaires. The book is based on inspiring stories of the author and other entrepreneurs who started with small businesses and achieved success. There is no need to delay starting your business. It's better to start small and continually improve your business than not to start at all and put it off until later, waiting for the moment when you are completely ready for it - such a moment may never come. The book will be of interest to owners of small and medium-sized businesses and anyone who is thinking about starting their own business. It is published in Russian for the first time.