"Your contextual advertising can do more. 10 ways to help a Yandex.Direct or Google AdWords specialist increase the profits of your business." Mini-book for entrepreneurs and business owners who work with contextual advertising.

By - Well, marketing is a thing that doesn’t need to be outsourced completely. Really good results in contextual advertising are achievable only through close collaboration between you and the contexter. This is what the mini-book is dedicated to. How can a business owner work with a contexter to get the most efficiency? You won't see any technical tricks here. By default, we assume that your specialist is technically savvy and knows how to work with contextual advertising.

You will learn: - 10 problems when working with contextual advertising - 7 mistakes that create problems - 10 ways to help the contextualizer - 10 things that needs to be done right now + Bonuses-- How to choose a good contexter-- What NOT to do when selecting a contexter

You will NOT learn - configuration methods - technical tricks - magic pills