Disruptive or breakthrough thinking is a set of strategies that allow you to get rid of the limitations of linear thinking, but at the same time have a tangible effect. This is not about unbridled creativity, the results of which are difficult to put into practice. The peculiarity of O’Keeffe’s approach is precisely that he proved from his own experience the effectiveness of this technique in business realities. This is a practitioner's approach, not a consultant's. This book will help you get rid of self-limitations that you may not be aware of. You will be able to move from simple administration to real innovation, from focusing on what is now to new opportunities, from working within frameworks to working with these frameworks. 2nd edition. Previously, the book was published under the title “Business Breakthrough. Eight Strategies for Achieving Outstanding Business Results.”