Nowadays, all personal growth coaches, of whom there are so many people out there, unanimously insist that to succeed you need to get out of your comfort zone. And if in the comfort zone it is warm, cozy and luxurious, then outside it there is manure, a wooden toilet and a cheeky girl nearby. At least for Sergei Nikolsky, a millionaire, womanizer and self-confident male. Not every oligarch can handle such a test, but what wouldn’t you do for the sake of a nice prize?