UX strategy, or user experience strategy, lies at the intersection of UX design and business strategy. The Internet continues to offer consumers an endless range of digital solutions. Every click, gesture, or hover becomes a decision made by the user. The user is constantly faced with a choice: to buy or not to buy, to approve or ridicule, to tell others or to forget, to complete or cancel. You need to know what features to offer and how people are using them. You must understand all the latest and upcoming devices, platforms, and applications to evaluate their feasibility in your solutions. You and your team must do everything possible to ensure that Alice falls down the rabbit hole and ends up in Wonderland.