Modern ways of selling and doing business are different from the past. Global business has entered the digital era. More actively than ever, entrepreneurs are using electronic and Internet communications to promote products and increase sales. This book is about how to influence people in a new reality. The techniques and tools offered by the author will help you keep up with the times and technological progress and develop the highest skill of persuasion. It doesn't matter who you are, a leader who wants to be as effective as possible, a salesperson who wants to gain the trust of clients, or just a person seeking to master the art of persuasion - this book is for you!