"Simi. A cultural analysis of the virtual world" is a study of the game phenomenon, which has not lost its popularity for more than two decades. The author of the book, a well-known culturologist and game designer, considers "The Sims" as a unique product of pop culture that has influenced modern visual architecture and sociocultural stereotypes. In his research, the author analyzes the interaction of players with the virtual world of the game, reveals the psychological and sociological aspects of gameplay, and also examines the influence of "Sims" on the formation and development of digital culture as a whole. "Simi. A cultural analysis of the virtual world" will be an interesting read for anyone interested in modern media culture, virtual worlds, and the gaming industry.