"Behavior: Why We're Not Perfectly Rational and How to Fix It" is a book by renowned economist and Nobel Prize winner Richard Thaler that reveals a unique perspective on human behavior in finance and economics. Departing from classical economic theories, Thaler explores why people often behave irrationally when making financial decisions, and how this affects their ownership and consumption. By revealing the secrets of our imperfect minds, the author suggests ways to adjust behavior that can help us avoid stupid things and make more informed decisions. "Behavior: Why We're Not Perfectly Rational and How to Fix It" is a fascinating and informative book that encourages us to look at the ordinary things around us from a completely different perspective.