A fascinating, beautifully written, honest book about one of the most outstanding rappers and one of the most outstanding entrepreneurs in the world - Jay Z. This is the story of the rise of a simple boy from a poor family, who today has 4 Grammy awards, 5 international companies and billion capital. Jay Z has turned himself into a way of life: we listen to his tracks on the radio in the morning, wear his perfume, wear his brand of jeans. Every step the fans take is his profit. More than 100 eyewitnesses—from St. George's School classmates and childhood friends to drug dealers and musicians with whom he performed—will tell how Jay Z went from the hoods of Brooklyn to the top of the charts and international business.