“Oh, if only I knew all this from the very beginning!” - PR specialists often note with disappointment. Indeed, in order to understand how to successfully engage in PR, previously you had to get into a lot of troubles. But today you are holding in your hands an incredibly useful book that will give you a powerful impetus in the difficult work of promoting the company's top managers. It is also a one-stop reference for PR tools you use every day. The authors, having extensive experience in the Russian PR environment, have collected the most effective tools and important instructions for you in this book. Therefore, it will be useful for both beginners and professionals. Recommended reading for top managers, directors and PR managers, marketers, students studying in the fields of public relations, advertising and marketing.