The need to introduce a new style of thinking, social behavior that meets the tasks of civil society, attaches special importance to the new academic discipline - “Business Communication”. This discipline is designed to help students overcome the stereotypes of the administrative-command style of thinking, develop the ability to lead people, the ability to carefully analyze any of the most complex business situations, not be afraid of new solutions, help them extract positive moments even from negative experiences, and teach them constant self-analysis and an objective assessment of their actions. and the actions of surrounding people. For students, graduate students and university teachers.