William Zinsser's book is the most popular and authoritative book in the world on the craft of writing. It went through 30 reprints and sold a total circulation of more than a million copies. This is a book about how to write articles, essays, blogs and entire books - exciting, bright and intelligible. Its audience is not only professional journalists and writers, but all intellectual workers. After all, the ability to competently express one’s thoughts in writing is a must for anyone who wants to succeed in today’s information-oversaturated world. Zinser tells in detail how to write any texts on any topic - about people, about travel, about yourself, about technology, about sports, about art. Explains what rules a writer should follow, what methods to use and how to treat his work in order to bring it as close to perfection as possible. Zinsser’s book will be useful to everyone who has to or who of their own free will writes non-fiction texts - from business letters to popular science books.