The word “dandy” still retains an inexplicable connotation of mysterious charm, and the dandies themselves are seen by us as eccentric aesthetes, creators of brilliant quirks. But who can be called a modern dandy? How did the modern canon of male elegance arise? Why did the dandies take the turtles for a walk? You will learn about these serious and sometimes funny things by reading Olga Weinstein’s book “Dandy”. Among the main characters of the book are the famous British dandy George Brummell, the French dandies Count d'Orsay, Barbe D'Aurevilly and Charles Baudelaire, the decadents Oscar Wilde and Count Robert de Montesquieu. European dandyism appears for the first time as a distinct cultural tradition, implying not only a fashionable suit, but also an everyday lifestyle, a refined demeanor, special body techniques and secret charisma. The book tells in detail about English clubs and gentleman's pranks, about urban flaunting and "optical duels", about social events and virtual aristocracy. A special section is devoted to the history of Russian dandyism and domestic dudes.