A modern and honest approach to negotiations. The key is not in secrets and tricks, but in the development of personal qualities. Thanks to the principles described, you will learn to feel and truly understand your interlocutor. Through synchronization of your mental state, you will be able to achieve true contact and find the best solution for both sides. The book will help you learn how to attract even the most ardent antagonists, gently convey your point of view and get what you want without stress. The author of the book, Jason Harris, analyzed his 20 years of experience in marketing and advertising and has derived principles thanks to which you can gently influence the decisions of your interlocutor. The publishing layout is saved in PDF A4 format.