Every day we make more than two hundred decisions regarding nutrition. And we cannot consciously explain most of these decisions. We remember the dangers of extra pounds and want to avoid their appearance. But we still get fatter...Why? How does this happen? Can I handle this? What are the secret levers of controlling this process, how to recognize them and turn them in your favor? The book talks about the numerous hidden techniques with which multinational corporations in the food industry persuade us to eat excess food, which quietly leads to unwanted weight gain.