Power of words allows a person to be a Human. The word can move stones from their place and hit them to defeat, although we are accustomed to the fact that physical influence, the force of a fist, is more reliable. But the power of information, the nature of the sounds themselves, which constantly surround modern man, have no less crushing power. Under the influence of the media, people change their views and opinions to please those who throw information into the market when “it sounds in every iron.” Modern methods of disseminating information are akin to radiation; they overtake and affect everyone, without distinguishing people by age, gender, status or standard of living. Plugging your ears and closing your eyes does not help: information reaches a person through other channels of perception. As illustrations in the book, reproductions of N. P. Krymov “Winter Evening”, 1919, G. G. Nissky “Moscow Landscape”, 1951 are used. ., G. G. Nissky “February. Moscow region", 1957