This book is for those who want to expand their understanding of the principles of place branding and methods of applying them in practice. Thanks to numerous studies conducted by representatives of different countries, it describes the diversity of approaches and presents not only successful examples of branding, but also failed attempts. You will learn about the experiences of familiar European and North American cities - Barcelona, Paris, New York, as well as cities from other regions, such as Ahmedabad, Montevideo, Accra and Chongqing. You will be able to see new opportunities for branding territories in terms of attracting tourists and investments, consolidating residents and local communities. There is no solution in the book that suits everyone - read, analyze, draw conclusions.