Forty-five years ago, American Mary Kay Ash opened her own small business. Today, Magu Kau is a giant cosmetics empire with a two-billion-dollar turnover, operating on the principle of direct sales, uniting more than 1.8 million female consultants around the world. The chronicle of the company's formation was included in one of the twenty "Most Famous Stories of the Business World" published by Forbes magazine. This book - the principles of doing business and the tenets of corporate culture, thanks to which Mary Kay Ash was repeatedly named one of the most successful women in American business, was included in the list 25 of the most influential women in America and even received the title “Woman of the Century.” The book is recommended for business owners, managers, aspiring entrepreneurs, as well as students of MBA programs.