The life and work of outstanding representatives of the business world prove that they are extraordinary individuals and are endowed with great organizational abilities, determination, willpower and intuition. The names of Potanin, Dovgan, Berezovsky, Gusinsky, Estee Lauder, Bill Gates, George Soros and many others are known, perhaps, to everyone. Where did their financial empires begin, in what ways did they achieve success? It is no secret that many businessmen, in order to achieve their goals, were guided by various moral principles (not disdaining bribery and fraud). Nevertheless, it must be admitted that they are undoubtedly talented in their field. The famous American scientist George Gilder said: “Society is always in great debt to the entrepreneurs who support it...” It seems that the time has come to repay this debt to the business people of our time.