Over the past twenty years, Diamond John has gone from a poor guy who sews labels on T-shirts in his basement to the founder of an international fashion empire and earned the title "The Godfather of Urban Fashion." In addition to success in the fashion world, Diamond is the star of the famous TV show "Sharks of Business" (original title - "Pool with Sharks") and one of the most sought-after branding specialists, famous companies turn to his services, including Turner Networks and Nike “What does it take to start such a dizzying career? Nothing! Diamond John is sure that lack of money and despair give rise to innovation, poverty makes you think more creatively and move more confidently towards success. Here is a book that will show you your main competitive advantages, tell you how you can turn a zero budget into a billion dollars, give you a lot of ideas for a stunning startup and instill confidence in victory! Because when you are alone with life and your bank account is empty, success is the only option!