A joint project by Nikolai Turubar and the “Models for Assembly” team. The novel “2012 2.0” is a hoax, where reality, fantasy and the expected next end of the world are intertwined in an intricate design, which will be unraveled by users of social networks. The novel was written by four authors and it has five main characters. Each of the authors wrote his own line, which is very close to him in his line of work, i.e. all the heroes have living prototypes, and most of the events described took place in the real lives of the authors, their friends and relatives. Thanks to this, the reality created in the novel turned out to be alive and almost tangible, although many events and conflicts take place in virtual space.