I released the original version of The One Sentence Persuasion Course as a free download back in 2005. Despite the fact that I barely promoted it, the original version was download thousands of times. And to date, it is, by far, the most popular material I’ve ever created. And this, quite frankly, shocked me.

When I sat back and read the report myself for the first time, I was certain it was destined for obscurity. When I saw my ideas in print, they seemed far too simplistic to be of much use or interest to anyone else. Boy, was I wrong.

I heard from one man in his 70s who asked permission to teach these ideas to the entire congregation of his church. I heard from others who said it had answered lifelong questions about why we do the things we do. Others told me it had completely changed the way they thought about persuasion and influence. I even heard from one young lady who said it was the sexiest thing she’d ever read. I’m not sure exactly what that meant, but I’ll take it as a compliment.

In the midst of all this, some people wanted more. They wanted more examples, more strategies...more One Sentence Persuasion. Still, for years I resisted the idea of expanding the original because I felt I’d already made my point.

But within the last few years I’ve gained some additional insights and have made some new distinctions that I think add to the original material. So, in the spirit of progress - and Capitalism - I’ve put together this updated and expanded version of the One Sentence Persuasion Course. While it isn’t free like the original, hopefully it’ll be worth far more than the few bucks it’ll cost you to download it.