“One of the most common mistakes of our time: we confuse the concept of “self-respect” with the concept of “show-off.” Over the past ten years, we have been well taught selfishness, careerism, commercialism and ambition. We do not hesitate to admit our desire to earn a lot of money, achieve trump status, and dress in the best brands. And we show off hysterically if we don’t have all this yet... We are afraid to admit our own failure, absurdity, inconsistency - uncoolness - even to ourselves. We persuade ourselves, trembling: “No, I came out of that situation beautifully”; “No, he loves me. Just in my own way." Because in the science called “Self-Love” we haven’t even learned the basics...”