Private clubs have appeared in Russia recently, and so far there is a shortage of information about management, history, and practice of implementing the club system. But it is obvious that in the coming years the development of this industry should move to a more civilized level. This book, for the first time in Russian, presents various aspects of club management, based on materials from Western studies that have not previously been published in Russian, and examples from Russian reality. The author gives managers and club owners a reason to think about how to adapt Western technologies to Russian realities. The book is also intended for those who want to be proud of belonging to a club and understand the prestige of membership in it.